When I decided to create my jewellery business and launch in Dec 2012, my Northern NSW web designer (Chain Me Up & Charm Me) expressed to me that it would take at least 2 years to develop a high Google rating .. it makes sense that hundreds of business's can't all fit on page 1 .. so I had to learn 'real quick' how to use other social media sites to get my business off the ground. I have discovered in the 6 months I have been operating, is that 'the personal touch' is the way to go... http://www.belovedtreasures.com.au
I have created Boards on my Pinterest profile (visual social media) reflecting the things that I am interested in - shoes, glass art, inspirations, Gold, Birds, Butterflies etc ... and I have all my jewellery boards there too, which actually has generated some sales.. but apart from the few sales, hundreds of people have discovered Beloved Treasures website and they are now familiar with my business, which I expect will be a big International Company one day - yes, I dream big!
In such a short time I already have 1,201 International followers (today 24/6/13) and I did not know a soul when I joined..... I find that people want a bit of insight into you, which is expressed from the Boards you create and what you 'Pin'... UPDATE 19/8/13: Followers = 2,531.
If you have a look at my Pinterest profile
and peruse my Boards, you will discover a lot about what interests me and even get a feel for me as a person. It's a good feeling for the potential customer to know who you are and actually quite exciting for me because I spend at least 8 hours a day behind the keyboard (my shop-front) and these social media sites frequented by the people I meet has become my social life, warm by the heater!. http://pinterest.com/CatherineSaliba/boards/
Facebook: some form of engagement is important. I sit here at my keyboard working away on photography, marketing etc ..and if some-one comments or likes one of my jewellery posts on Facebook (notification bell sounds) I always engage and say something about the piece or about their comment etc ... it's like I am sitting here at my shop front waiting for a customer to walk in to my store .. lol
Unfortunately very few friends 'share" or 'like'
Beloved Treasures posts so I was stuck on around 70 Likes for months, so for the past month I have paid for Facebook advertising (has cost me around $100) and those Ads have attracted over 1,100 new likes. I targeted certain markets to attract buyers - so far I am building trust with most of these people, which is why I always engage when some-one comments, so they know I am a real person here who passionately and absolutely loves her business.
LinkedIn: I only started joining the groups a few weeks ago, and just watched how everyone was engaging.. and this is my first big write up ... so hope some of what I have written here helps.
For me, I prefer to Connect with people I know or trust, rather than accept invitations from everyone and anyone. Quality of connections is more important to me than Quantity .. for a number of reasons which is another blog in itself. If the perception of you is established by the Company you keep .. well your LinkedIn will speak for itself.
I also do try to get out of the office once a week to present my jewels to people face to face; I meet the customers on Facebook pages in specific areas of the community such as Online Garage Sales, Online Party Plan advertising (there are dozens of Online Facebook Groups) ... and either the buyer comes here to pick up the jewellery or I personally deliver it to them if I know I will be in their area that week ... then I let word of mouth do it's natural thing !!
In this competitive industry with soooo much competition on the internet, it's important to expose yourself over a variety of different sites, present yourself and enjoy yourself.
So, after all that, at the end of the day ... I believe in myself, I love what I do and I will not give up!!
Hopefully in 2 years I am on page 1 of Google (most of the time) ... and that will only be a possibility if I take the time and make sure I always have the correct keywords in the description of the jewellery on Beloved Treasures website (helps with Google Ratings)
http://www.belovedtreasures.com.au
LOVE WHAT YOU DO AND YOU WILL NEVER HAVE TO WORK A DAY IN YOUR LIFE!
Catherine Saliba
(Beloved Treasures Australia)
